Gatekeeper Press is a self-publishing service that helps writers and authors to bring their dream book to life, while retaining 100% control of their work and their royalties. 

At the end of 2023, they came to PX to get support on taking their Google Ads performance to the next level.  PX was engaged to run the Google Ads campaigns and to build out their funnels & landing pages to improve lead quantity, quality and grow the account. 

Tony and the Gatekeeper Press team have previously worked with a number of Google Ads media buyers and agencies in the past. 

But they hadn’t worked on improving their landing pages and funnel assets, and that's what we set out to do for them.

We helped Gatekeeper Press with a range of activities to do just that: 

• New PX Offer Creation
• New Landing Pages 
• Google Ads Campaigns
• Conversion Audits
• AB Testing
• Social Proof Collection
• Marketing Strategy & Consulting

We initially worked on building out their strategy and offer to bring in more higher-quality leads. 

We then built out new high-converting landing pages which instantly saw a 27% increase in conversions and lead flow from our Google Ads management. 

We also consulted and deployed custom strategies to further increase lead quality and focus on reducing no-shows for the sales cycle. 

Here is what their co-founder Tony Chellini, had to say about working with the PX team. 

"They’ve supported us on a number of initiatives to level up our marketing in a competitive space.  Rolling out Landing Pages, AB tests and advising us on sales processes to improve lead quality and sales conversions.

Having worked with a number of Media Buyers and Google Ads specialists before, PX has been one of the most professional teams we’ve partnered with.

Since working with PX we’ve increased our conversion rate by 27%, reduce our cost per lead by 10% and increase our lead quality"