Great Canadian Mortgage Company
We Took This New Mortgage Broker From ZERO To Scaling On Meta Ads In 90 Days
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THE SUMMARY
- To get consistent lead flow
- To create a profitable marketing campaign that can scale
- Improve lead quality and find in-market leads
- New Meta Ads account with no pixel history
- Limited initial budget and longer sales cycles
- No ability to stand out with current brand assets
- Scaled initial Meta Ads campaign in 90 days
- Lead conversion rate of over 13% on cold traffic
- Unlocked Meta Ads to give qualified leads consistently
THE PX UPGRADE
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How We Helped This Startup Fight Billion Dollar-Banks And Scale Their Business With Meta Ads
How We Helped This Startup Fight Billion-Dollar Banks And Scale Their Business With Meta Ads
The Great Canadian Mortgage Company is fusing technology and mortgage broking to provide a faster and fairer experience to homeowners in Canada.
They help Canadians refinance their mortgages and find a fairer deal.
GCMC came to PX to build a lead generation machine that would allow them to compete with competitors who have been in business for 20+ years.
They had worked with agencies in the past, but they wanted PX to help and support on the buildout of their entire strategy and execution of it.
Going up against large banks and competitors with 20+ years of experience, they knew their marketing couldn’t just be good - it needed to be the best.
The GCMC had never run ads, and we took them from ZERO to ONE really fast…
We helped them to create their Offer, Positioning, Messaging, Landing Page, Meta Ads, Video Ads so they could enter into the market aggressively.
We launched hundreds of creatives and messaging tests to find a winning message that could scale.
Since launching, we’ve helped them to ‘crack’ Meta Ads and scale their ad spend, and deal flow.
One of our ads is even converting at 13% on cold traffic right now - helping them to scale and build a sales pipeline for closing.
Here’s what Matt, the Director of GCMC had to say about working with PX:
“Since launching, we’ve had the highest number of loan applications being sent to our broker in BC! More than anyone else in Canada! We’re getting leads booked in that are motivated, educated and are excited about what we do which makes a huge difference to closing sales.
Since hiring PX we’ve now got a lead conversion rate of over 13% and getting a consistent flow of deals coming through! And the BEST part is that we have the ability to grow in revenue and are looking to expand our business and run Google Ads with PX.”
