IdealMats
How We Helped IdealMats Finally Scale Their Google Ads Account And Unlock Profitable Scale
THE SUMMARY
- Scale Google Ad campaigns and lead quantity
- Increase the quantity of leads while keeping CPLs consistent
- Improve lead quality
- Budget utilisation issues
- Account setup issues that limited campaign effectiveness
- Higher costs associated with scaling campaigns
- 36.5% increase in conversions while managing CPLs
- Improved lead quality & quantity for effective scale
- 3X on ROAS for the Google Ads campaign
THE PX UPGRADE
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How We Achieved a 36.35% Increase in Conversions And A 3X ROAS for IdealMats
How We Achieved a 36.35% Increase in Conversions for IdealMats
IdealMats offers a nationwide mat service, supplying a diverse range of mats for various applications—whether for homes, businesses, or outdoor settings.
IdealMats came to PX to scale their Google Ad campaigns which they were having problems adding more budget to the account due to it not spending the budget that they wanted to on these ads.
We helped IdealMats with a range of activities to do just that:
- Google Ads Campaigns
- Account Setup Optimization
- Conversion Audits
- Landing Page Creation
- A/B Testing
We restructured their Google Ads account, creating a separate account for the second domain — this allowed for better tracking and more tailored strategies.
The previous setup caused problems when it came to scaling. Ad costs and CPLs would soar when previous attempts were made to scale the account.
The budget allocation was also optimised and the target cost per acquisition (TCPA) was adjusted, leading to improved performance metrics.
Here’s what the client had to say about working with us:
"Since partnering with Persuasion Experience, we’ve seen remarkable results. The team has continuously optimised our campaigns, leading to the biggest lead generation leap we’ve had. We’re now achieving 2x-3x on our ROAS, and the support from PX has been invaluable."
Through strategic adjustments and focused efforts, we helped IdealMats effectively scale their campaigns and achieve significant growth in their online performance.
