WeFlex
How The PX System Slashed Their CAC And Sales Times From 30 Days to 2 Days
THE SUMMARY
- To beat their current results and improve ROAS
- To reduce their CAC and get qualified leads
- To improve branding and build trust with leads
- Lead form ads were creating poor quality leads
- Sales cycle was 30 days for a simple sale
- Leads were not educated or motivated to move ahead
- Poor show-up rates and connection rates with leads
- Smashed the previous agencies results and reduced CAC
- Closing 30% of leads that come through the PX Funnel
- Reduced CAC has allowed for scale on Meta Ads
- The sales cycle went from 30 days to 2 days
THE PX UPGRADE
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How We Smashed This Client's Current Results And Beat Every Metric Of Their Prior Agencies Results
How We Smashed This Client's Current Results And Beat Every Metric Of Their Prior Agencies Results
WeFlex is a company on a mission to make fitness, friendship and fun available for everyone.
They offer Personal Training services to people who receive NDIS funding in Australia.
WeFlex came to PX as their results from their current agency had started to dip.
They put PX to the test to see if we could beat their current results.
Here’s how we beat their existing campaign and smashed every metric to deliver a scalable campaign…
Prior to starting with PX, they were doing Facebook Lead Form Ads and using appointment setters to try and close deals.
This led to:
❌ Poor show-up and connection rates
❌ Needing a large team of callers to get sales
They were getting good CPL’s, but CPL’s don’t matter unless you can actually talk with these people!
We worked with WeFlex to improve their front-end marketing, and roll out our PX Lead Machine System.
We wanted to re-engineer their marketing and sales process to change the way they sold.
This would:
✅ Improve show-up rates
✅ Improve close rates and sales cycles
✅ Improve ROI
By adding in a calendar system, and further qualification we could help deliver qualified prospects that actually convert into deals.
We worked with WeFlex to uncover insights with surveys, rebuilt offers, landing pages, new video ads, and static creative.
Within 60 days, this is what we had achieved:
✅ Closing 30% of leads that come through the PX Funnel
✅ Average time to close a deal went from 30 days to 2.
✅ We slashed CAC to a scalable amount
And now we’re expanding out into new offers to help WeFlex grow.
Here’s what James the Director of WeFlex had to say about working with PX:
“PX came in to help us design a new offer, landing page & ads to stand out… and since launch it’s been a night and day comparison.
We are closing 30% of leads and the best part is PX has drastically reduced our sales cycle time from 30 days to 2 days.
We’re getting leads booked in that are motivated, educated and are excited about what we do which makes a huge difference to closing sales.
Since hiring PX we’ve now got the ability to grow in revenue and are looking to scale our ad spend to $70k per month.”
