About Persuasion Experience (PX)
đClick here to watch this video about our company.
PX is a fast growing performance marketing agency that specialises in scaling high ticket B2B and B2C companies.Â
We are not a high volume, âchurn and burnâ agency. Results are the only thing that matter. We track ROI for every client, and our north star metric as an agency is that EVERY client turns into a case study we are proud of.Â
We know that traffic and ads are worthless unless it converts, so we build a new âLead Machine Funnelâ for every client. We take the time to understand the client and uncover who their customers are and why they buy, create the clientâs offers, landing pages and funnels. Once we build their Lead Machine Funnel System, we run paid ads and optimise their campaign each month. We are like our clientâs plug & play performance team. Because of this, our portfolio has an extremely high success rate, and a low churn rate.Â
The most important part of PX is our team. Weâre a team of passionate, high performing marketers who are obsessed with getting client results, as well as growing and developing ourselves.
We invest heavily in our teamâs training and development, and itâs important to us that we can help our team to grow & develop into the best version of themselves, both personally and professionally.Â
Stalk us here đ
- https://www.persuasionexperience.com/
- https://www.youtube.com/@AlishaConlinHurd/videos
- https://www.linkedin.com/in/alishaconlinhurd/
- https://www.linkedin.com/in/mattcraike/
About The Role
Click here to watch a video about this role.Â
Do you believe that GREAT creative is the key to success on ads?
Do you love blending art and science to drive results?
Does your dream role mean you can spend your days coming up with cool ad ideas, creating the ads, and learning from the results?!
Then our Ad Designer & Creative Strategist role is the perfect fit for you!
This role encompasses various elements of digital marketing, all united by one critical focus: delivering high-impact ad creatives that get results for our clients.
Your Responsibilities:
- Come up with creative and effective new ad ideas while collaborating with the team.
- Create Engaging Ad Creative: Develop engaging video ads, banner ads, still ads, and social media content tailored to specific audiences.
- Collaborate with Teams: Work closely with marketing experts, media buyers, and copywriters to ensure every campaign achieves its goals and maintains high-quality standards.
- Optimize Campaign Performance: Leverage your understanding of performance marketing metrics to create new ads and iterate on winners.
- Stay Current: Keep abreast of the latest trends in digital marketing to continually enhance your creative output.
What Weâre Looking For:
- 2+ years of ad creative experience in agencies.
- Video editing skills are a must, or the ability to use CapCut.
- You can use Adobe suite, or you're REALLY good on Canva or have a graphic design background
- You don't just design things that look pretty. You know how to create winning ads and are obsessed with results.
- You understand how to come up with new ad concepts and execute them. Â
- Strong communication, collaboration, and presentation skills.
- Ability to do Meta ads media buying is a bonus, but not necessary. You do need to understand how to read and interpret data to inform future ad creation.
Deal Breakers
Please donât apply if you say yes to any of these:
- You haven't got any experience working in an agency.
- You just focus on creating ads, and you don't focus on the data from your ad creatives.
Benefits
- Annual leave & PTO
- 100% remote
- Lunch & learns with industry experts
- Opportunities for professional development and advancement within the organization
- Joining PX at this early stage means you will be personally coached by the co-founders to become one of the greatest marketers on the planet
Other Role Details
- Pay Range: $70,000 to $90,000 AUD
- Hours: Full-time position
- Location: We are a 100% remote agency. The founders travel full-time, and itâs cool for you to do that too! Our team members are from around the world, and we make sure we have time where the team overlaps.
- Professional Development: We prioritize professional development. Youâll be coached by both founders, have access to the PX courses, all the courses we have ever bought (itâs a lot!), and additional coaching or programs as needed. We believe our team are assets to invest in.
- Report To: You will report to the CEO, Alisha Conlin-Hurd
About Your New Team
We only hire A-players. This means youâll only work with some of the best in their respective fields. Everyone is hungry to learn and grow, and committed to getting great client results.
The Hiring Process
- Submit your application
- Round 1 interview
- Paid test project
- Interview with CEO
- Onboarding
We are extremely thorough in our hiring process. This ensures we protect our high-performance team, and you know that whoever you work with will be the real deal.
PS - A Note From Our CEO & Co-Founder
Hey đ„
Alisha Conlin-Hurd here. CEO and co-founder of Persuasion Experience.
I have been working in marketing agencies for over a decade and worked with 1,000+ clients.Â
And Iâve heard the same shitty story every time âŠÂ
âIâve been burnt to a crisp by an agency beforeâ
The worst story Iâve ever heard is a client paying $100,000 to a digital marketing agency⊠and getting 1 lead.Â
If you come from the agency world, you know what Iâm talking about.Â
Over the last 10 years Iâve seen the good, the bad and the ugly.Â
- Sales teams told âgrowth at all costsâ and taking on bad fit clientsÂ
- Sales team selling whatever they want and causing headaches for the fulfilment team
- Founders growing their company too fast and going into process and tech debt
- Toxic management teams, bullying and playing favouritesÂ
- Unqualified managers who donât know how to nurture & train talent
- Awful clients treating team members like shitÂ
- A revolving door of juniors, and a few high performers expected to carry all of the weight
- Overwhelmed teams with too many clients and canât do a great job for any of them
IYKYK.
So hereâs the thingâŠ
I want to build something different.
I want to build an agency where I can fall asleep every night knowing that we are making a real difference for our clients lives. I want to know that I have an epic, A-player team I can trust, and who genuinely care about our clients.
Please donât mistake any of this for me âplaying smallâ. Â
My plan is to grow and scale to an 8 figure company, become one of the best agencies on the planet and attract some of the biggest and most exciting brands from around the world (we already attract billion dollar brands đŠ).Â
This is where you come inâŠ
I know I canât do it alone. I need to find the best talent from around the world.Â
So if what is on this page resonates with youâŠÂ
If youâre thinking âF*** yes, Iâve finally found my peopleâ AND you tick the boxes for who we are looking for, then I invite you to apply.Â
If we work together, I promise youâll look back at your time in PX and think âShit, I did my best work there. I grew so much, so quickly, and it unlocked so many doors for meâ.Â
I want you to be able to be the best version of yourself professionally and personally, and we work very hard to create an environment where that is possible.
ââ
WARNING: PX is not for everybody
I am only looking for high performers to join our team. If youâre looking for an easy job, youâre a complete newbie, or you donât play well in teams⊠This company is not for you.
As a fellow high performer, I know youâll thrive in a certain type of work environment. I make sure that the clients we bring on are great, and the team members we choose help to create this environment for you.
Please take the time to read more information below on the company. Itâs important to me you know as much as possible about the company before joining. This will repel the wrong people, and attract the .001% of you I am looking for.Â
Some more information Iâd like to share with youđ
Our Clients
- Our sales team understands digital marketing and are taught to set expectations VERY CLEARLY with new clients (aka are sales team are NOT told to sell at all costs. We only want good fit clients in the portfolio)
- We ONLY take on ethical businesses as clients. We will not work with any company who we think are shady or donât align with our values.Â
- We have a no dick head policy for clients. We are picky with our team, and we are picky with our clients.
- We ONLY take on clients who we truly believe we can help. We disqualify most leads.
Our Team
- We are a lead generation company. No ecommerce or low ticket SaaS.
- We track and report on ROI. No fluffy BS metrics to hide behind.
- Our north star metric of success is a client case study. EVERY client should turn into a case study.Â
- We ONLY hire experienced A-players who want to be the best at their craft.  Â
- We ONLY take on applicants who have the skills we need AND want to learn, grow and develop. If you want an easy job you rock up and collect a paycheck, go work client side in a big corporation.
- We know you will fail. We donât expect perfection. Itâs only a failure if you donât learn from something. Failure = feedback = knowledge = power. There is room to âfailâ here. I just expect we donât make the same failures repeatedly!
The PX Mission
Too many great businesses fail. Businesses that can genuinely make a difference in the world and help people.
And itâs usually because they suck at marketing and sales.
Our mission is to help 10,000,000 of the greatest businesses around the world to get their products and services in as many hands as possible, and reach their full potential.
Helping great businesses to help their market allows us to have the greatest impact.
âIf you truly have a product or service that truly helps people, you have an ethical responsibility to get it into as many peopleâs lives as possibleâ
The PX Values
Constant Growth & Expansion
Once you stop learning, you die. There are no egos when it comes to learning. You can learn from everyone, and everything, in every situation (even if itâs to learn âwhat not to doâ).Â
We have a curious mind⊠we are always learning from the best, on our mission to become the best (the best at what we do, and the best version of ourselves).  Â
Results Obsessed
Our âNorth Starâ metric is to turn every client into a case study. As a business, we exist to serve our market and get them results. Everything else will follow. Â
The Obstacle Is The WayÂ
We treat problems as opportunities to grow and expand. No one ever did anything great sitting in their comfort zone. We lean into the uncomfortable feeling of doing something new.
Before we tackle a problem, we always ask ourselves âwhat would this look like if this were easy?â, and we enjoy the challenge of overcoming obstacles (even if itâs painful at the time).Â
Systems = Simple Winning Behaviour
If you have to do something more than once, you turn it into a process and system. We want to free our minds to solve bigger problems, and have more RAM for creativity.Â
Systems allow us to have the winning behaviour as a default, and we are always looking for the next optimisation of a process.Â