Senior Social Media / Content Manager

About Persuasion Experience (PX)

👉Click here to watch this video about our company.

👉Click here to watch more about the role.

👉Click here to see more on our methodology.

PX is a fast growing performance marketing agency that specialises in scaling high ticket B2B and B2C companies. 

We are not a high volume, ‘churn and burn’ agency. Results are the only thing that matter. We track ROI for every client, and our north star metric as an agency is that EVERY client turns into a case study we are proud of. 

We know that traffic and ads are worthless unless it converts, so we build a new ‘Lead Machine Funnel’ for every client.  We take the time to understand the client and uncover who their customers are and why they buy, and then create the client’s offers, landing pages and funnels. Once we build their Lead Machine Funnel System, we run paid ads and optimise their campaign each month. We are like our client’s plug & play performance team. Because of this, our portfolio has an extremely high success rate, and a low churn rate. 

The most important part of PX is our team. We’re a team of passionate, high performing marketers who are obsessed with getting client results, as well as growing and developing ourselves.

We invest heavily in our team’s training and development, and it’s important to us that we can help our team to grow & develop into the best version of themselves, both personally and professionally. 

Stalk us here 👇

• https://www.persuasionexperience.com/
• https://www.youtube.com/@AlishaConlinHurd/videos
• https://www.linkedin.com/in/alishaconlinhurd/
• https://www.linkedin.com/in/mattcraike/

About The Role

If it excites you to work with founders who are obsessed with marketing…

You want to impact 10,000,000s of businesses around the world…

You want an arena to test and grow your skills… 

You want an opportunity to take social media accounts that are doing good… and make them world class. 

You want a role where one day you’ll look back and think “Shit… I did my best work there. I’m so proud of what I accomplished”.

And get that ‘Golden Ticket’ case study/experience that will be key to unlocking so many opportunities in the future…

Well my friend, the PX Senior Social Media Manager is for you. 

First, let’s get on the same page.

I want our brand vibe to be 👇 

Prestigious: 

• Sophisticated, aspirational, respected, premium, confident (borderlining ‘functional arrogance’) and exclusive. 

Innovative: 

• I want to set the trends. Not follow them. 
• We are the leaders of what we do. We are the winning team. 

Fun

• All of the above, but with tongue in cheek humour and lots of fun. Not a brand that takes itself too seriously. 

My worst nightmare: 

• Boring, generic, lame, lost in the noise, or a carbon copy of everyone else’s social media. 

And I need someone who shares the vision and is excited to work closely with both founders to 10x our social media in 2025 and beyond. 

The accounts: 

• Alisha Conlin-Hurd: Youtube, LinkedIn, Instagram, X
• Matthew Craike: Youtube, LinkedIn
• Persuasion Experience: to be created, and pending the strategy we create together
• Oh and a new Operation Freedom Podcast launching this year ;) 

We have the systems in place, plan to launch new podcasts & other exciting things this year… but it’s got to a point where there is too much work for us and we need to focus on other areas in the business.  

The missing part is you!  

Your Responsibilities 

• Strategy & Systems: Work with the founders on a comprehensive strategy and have the system to support scale BEFORE we go and execute a bunch of stuff. You will work with the founders to create the 2025 strategy, and build & improve the systems.
• Manage Content: Create and manage content calendars across all platforms.
• Content Management: Oversee task management in ClickUp.
• QA: QA all videos and content and ensure it is always at a high standard, and on brand. 
• Content Creation: Get in the trenches and create content when applicable. This can include design, editing, or copy. 
• Oversee Delivery Teams: Manage creative agencies, designers, producers, and videographers for relevant content.
• Data Analysis & Reporting: Support reporting to track content performance against defined KPIs and implement learnings to optimize content.
• Content Ideas & Execution: Come up with new & exciting content ideas, and then bring them to life 
• Distribution & Re-purpose: You won’t just come up with new ideas for content, you will help to turn one piece of content into 10 pieces of content across a variety of platforms to 10X our attention and visibility

Qualifications

• Experience building personal brands.
• Experience on content strategy AND execution. 
• Proven experience growing YouTube accounts. 
• Experience creating content eg you can write a LinkedIn post, or create a design asset in Canva
• Proven systems to create AND distribute content (we don’t want to get stuck on that content creation hamster wheel!) 
• Deep understanding of the social media and digital landscape, content and media trends, paid media, and online consumer behavior. 
• Proven success in original and/or campaign video content strategy and execution. Proven multi-tasking ability and strong project management skills. 
• Willing to work in a fast-paced environment with an openness to change. 
• 2+ years of relevant experience in content development and production, paid media, and social media community management (agency or client side). 
• Experience with social media and influencer publishing, listening, and tracking platforms (e.g. Sprinklr, Tagger, or similar). 
• Excellent verbal & written communication.
• Ability to solve problems and come up with systems to avoid the problem again.

‍Deal Breakers

Please don’t apply if you tick one or more of these boxes.

• No YouTube experience. You must have experience growing YouTube accounts.
• You are above getting your hands dirty on execution. You’ll be working with us on copy & design.  
• Social media is just your job. That’s cool, but I’m only looking for people who are obsessed.  

‍Benefits

• Annual leave & PTO
• 100% remote
• Lunch & learns with industry experts
• Opportunities for professional development and advancement within the organisation
• Joining PX at this early stage means you will be personally coached by the co-founders to become one of the greatest marketers on the planet

‍Other Role Details

• Pay Range: $110,000AUD - $130,000AUD
• Hours: This is a Full Time position
• Location: We are a 100% remote agency. The founders travel full time, and it’s cool for you to do that too! Our team members are from around the world, and we make sure we have time where the team overlaps. 
• Professional Development: We are big on professional development, and you’ll be coached by both founders, have access to the PX courses, all the courses we have ever bought (it’s a lot!), and additional coaching or programs as needed. We believe our team are assets to invest in.
• Report To: You will report to Matthew Craike, co-founder & Head of Marketing
• About Your New Team: We only hire A-players. This means you’ll only work with some of the best in their respective fields. Everyone is hungry to learn and grow, and committed to getting great client results.  

The Hiring Process

• Submit your application
• Round 1 interview
• Paid test project
• Interview with Team leaders
• Final round with CEO
• Onboarding

We are extremely thorough in our hiring process. This ensures we protect our high performance team, and you know that whoever you work with will be the real deal.

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