FIFO Capital is an Australian Finance Company providing capital and finance to SMEs and small businesses. 

They had been running paid traffic with Google Ads with a previous agency, but with limited resources, they weren’t able to achieve the results and outcomes they were looking for. 

Here’s what Zoe Hayden had to say about switching agencies and coming to Persuasion Experience: 

“We were already working with another agency, and I wasn't happy with their results or their communication. The fact that PX looks after the ads AND the funnel, constantly improving conversions every month made it a no-brainer for me”

As part of our work with Zoe and the FIFO Capital team, we not only ran the ads, but we also helped develop dedicated landing pages for specific finance terms and buying intents. 

This allowed us to squeeze more out of the pre-approved budget, by increasing landing page conversion rates and also delivering better lead quality. 

We did this through our PX Landing Pages which are crafted to attract the right types of leads that FIFO was looking for. 

As part of our work, Zoe also wanted us to help us from a messaging and brand perspective, here’s what she said:

“We engaged Persuasion Experience to figure out how to stand out from the noise of the competitive finance space, build a pipeline of direct-to-market opportunities and get more high-quality leads for our sales team.”

With this brief, we used our PX process to craft new offers, updated messaging and copywriting, and new landing pages to hit these goals. 

Since launching, we’ve also been running monthly CRO & AB tests to continually improve the campaigns and squeeze more and more out of the budget.

This helps to increase conversion rates and get more leads without increasing budgets.

Here’s what Zoe had to say about the first few months of progress…

“In just the first few months PX has been able to increase our landing page conversion rate from 4.41% to 16.67%... increasing our conversion rate by 104.2% and squeezing more results out of our smaller budget. They've also decreased our CPL by 16.2%. The team is proactive in making improvements and I'm genuinely thankful to have such reliable and high-standard support on our ad account.”

We’re looking forward to continuing to improve upon these results over the coming months and delivering the best quality leads for FIFO Capital

If you’re looking for expert guidance, support and an experienced team to take your marketing to the next level, apply for your free PX Strategy Session here.