Furnicharge is a Smart Public Solar Street Work Hub Power Charging Station specialising in innovative solar work and charging stations in Australia.

As a new startup, and like any business, they needed to get attention and activate prospects to taking action.

With no active search volumes, we needed to design an automated outbound campaign to create qualified leads.

To do this we needed to take on a number of different activities to get the sales engine going.

We niched down into the education space focussing on Universities and Private Schools.

We setup a number of marketing and sales initiatives to activate these audiences:

1. Competitor Hacking
2. Golden Hippo Offer Creation
3. Landing Page Creation
4. Sale Process Refinement
5. Sales Proposal Creation
6. Cold Email Marketing Campaigns

All of these were deployed in conjunction with the cold email campaign to start generating demand.

We deployed the campaign locally in Victoria, Australia first before going Australia wide.

The results:

1. 30+ Qualified Leads from the campaign
2. $250,000+ in sales
3. And marquee clients like Melbourne University were signed on

Here’s what Tim Cochrane the owner said about working with the PX team:

“Working with Matt at Persuasion Experience has been a game changer.  He's helped us to expertly position ourselves, refine our sales & marketing systems and helped us to deliver pre-engaged leads who are ready to buy.  If you're looking for a no-BS way to grow your business with actionable strategies, Matt and the team at PX are the team to work with.”

Need Support With Your Business?