GoFar
1,600% Increase In Conversions
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THE SUMMARY
- Increase conversion rates across multiple channels
- Decrease acquisition costs
- Increase AOV and Funnel Upsells
- Increase subscription base
- iOS updates had skyrocketed Acquisition costs
- Underperforming offer & landing page
- Subscription model hurting conversion rate
- 8% Conversion Rate on new offer
- 87.6% Reduction in client Acquisition costs on Facebook
- Higher AOV and product pricing
THE PX UPGRADE
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How We Redesigned An Offer For The New World Of Facebook Advertising
GoFar is a hardware and software brand that helps drivers to log and track their driving for work purposes. They help drivers save $1,000’s in tax and make it convenient and simple for anyone to track their mileage.
Like many businesses, the iOS privacy updates hurt GoFar’s ability to generate new customers.
Overnight conversion rates got slashed and the CPA for acquiring new customers skyrocketed…
From $60 to $250+ per customer.
At their price point, they needed to change their approach and offering in the new world of Facebook Advertising.
We helped GoFar with a range of activities to do just that:
- Customer Research
- Conversion Audits
- Funnel Design
- Golden Hippo Offer Creation
- Landing Pages6) Lead Magnets
- And Email Marketing
With the subscription model, we ended up changing the positioning of the offer and it’s presentation.
We increased the monthly subscription and offered the hardware component for free as this was identified as the biggest friction factor.
We also added in a 2-year option which the market was responsive to and started signing up to.
The results of the new page & offer:
- Conversions went from 0.5% to 8% (1,600% Increase)
- AOV went up with people
- We managed to increase the monthly subscription cost
- And CPA went from $250+ to $31 (87.6% reduction)
This has allowed GoFar to run profitable advertising campaigns on Facebook.
The new offer has also brought new opportunities to scale and also test new channels like native advertising.
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