Linktree

Leads Up 38% CPA Down 27%

How We Helped The #1 Link In Bio Tool Access New Audiences & Slash Their Acquisition Costs
We split tested the new page and saw instant results. 17% increase in conversions on google ads and 38% on Facebook Ads
Hannah Douglas
Growth Lead, Linktree

THE SUMMARY

Goals
  1. Access new markets and audiences
  2. Increase conversions across their landing pages
  3. Improve marketing efficiency and reduce CPLs and CPA’s
Obstacles
  1. No tailored strategy for individual audiences
  2. A number of startup competitors stealing potential customers
  3. Low conversion rate pages that were holding back campaigns
Results
  1. Leads up 38%
  2. 17% increase in conversions on Google
  3. 38% increase in conversions on Facebook Ads

THE PX UPGRADE

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BEFORE
AFTER
BEFORE

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How We Helped The #1 Link In Bio Tool Access New Audiences & Slash Their Acquisition Costs

Linktree is the #1 link in bio landing page tool for over 25 million people.  

It helps millions of people each day find what they're looking for faster and it allows brands to connect with their audience in new and exciting ways.

After becoming the #1 solution, they wanted to access new markets and design new campaigns that were laser targeted for specific audiences.

With a number of competitors popping up, they needed new messaging and positioning to help fend off the competition.

We helped them to create a range of new dedicated and specific pages targeting high-usage users.

Our new pages focuses on the 3 pillars of conversions:

  1. Target Market
  2. Messaging
  3. Offer

We helped Linktree tailor their messaging to their audience and develop a ‘Golden Hippo Offer’ to naturally attract their new audience and make them convert.  

After releasing the new PX Page we helped their performance marketing hit new leads.

  1. Leads increased by 38%
  2. Cost to acquire a new user went down 27%

Allowing them to get more users from the same amount of budget.

We’ve continued to work with them and develop specific campaigns to pull in new audiences into their ecosystem.

Being a mature business with over 25 million users, these new pages have been invaluable with unlocking their next level of growth.

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