Liquid Rubber
New B2B Market Unlocked: Expanding Market Share For An eCommerce Company
THE SUMMARY
- Attract more contractors who put in larger, frequent orders
- Create a landing page strategy to attract high-value "whale" clients who spend significantly more annually.
- Create an effective offer that will tap into the B2B Market
- Successful in B2C, want to grow B2B
- Lack clarity on the right offer and strategy to get quality leads
- Needed a sales system to qualify & nurture leads
- Successful conversion and growth of sales within the new B2B "whale" market segment.
- Approx. 50 leads per week on average with Meta Ads
- Achieved a low Cost Per Lead (CPL) & could scale campaign
THE PX UPGRADE
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How We Launched A New B2B Meta Campaign For An eCom Store & Provided Instant Leads, Sales & CVR Of 8.32% (and improving daily)
How PX Supported the Growth of Liquid Rubber
Liquid Rubber is a Canadian e-commerce company that specializes in environmentally friendly waterproofing solutions.
However, their goal was to expand their reach and tap into a larger market segment — contractors (instead of just the B2C market). PX was brought in to help solve this and start growing the business with more focus on B2B clients, reaching the ‘whale clients’ of the market.
To achieve this, we helped Liquid Rubber with:
- Target Market Surveys & Research To Understand Why People Buy
- New PX Offer To Attract B2B Leads
- New Landing Page Copy, Design & Build to Convert Meta Traffic Into Qualified Leads
- All Meta Ads & Video Ad Scripts
- Email Marketing To Nurture Leads On Autopilot
- Sales Enablement Tools to Close More Leads
- Messaging Strategy To Stand Out From The Competitors
- Sales Consulting to Increase Close Rate
We worked and developed a comprehensive Meta Ads campaign tailored to attract B2B clients, focusing on the VIP contractor club offer we created. Partnered with a compelling Golden Hippo Offer to increase engagement and conversion.
We launched 100s of different Ad Creatives & Copy combos, which provided instant results and a strong conversion rate of 8.32% on Meta Ads, generating approximately 50 leads per week on average. All while achieving a low Cost Per Lead (CPL), ensuring efficient use of their advertising spend.
Here is what the Founder of Liquid Rubber, Ray Schultz had to say about working with the PX team:
"What stood out to us when choosing PX was the fact that they could assist across the whole marketing journey: from research and surveying our market to offer creation and ad execution to sales funnels and email marketing. They’ve helped us to ensure we have the strongest marketing strategy in the market and are always looking for ways to improve our Results and ROI.”
The Liquid Rubber team now has a way to reach highly-qualified leads from Meta Ads.
Giving them the opportunity to scale and grow their business to the next level.
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