Navexa
Users Up 100% CPA Down 50%
THE SUMMARY
- Increase conversion rates across multiple channels
- Decrease acquisition costs
- Increase AOV and Funnel Upsells
- iOS updates had skyrocketed Acquisition costs
- Underperforming offer & landing page
- Users being co
- 8% Conversion Rate on new offer
- 87.6% Reduction in client Acquisition costs on Facebook
- Higher AOV and product pricing
THE PX UPGRADE
APPLY FOR YOUR FREE 30 MINUTE PX FUNNEL PLAN STRATEGY SESSION
How We Reworked The Navexa Landing Page To Scale Their Paid Advertising Campaigns
Navexa is an intelligent investment portfolio tracker that allows investors to track their gains in realtime across all asset classes.
As a startup - every customer counts. And in a competitive space, with fierce competition they needed help with designing a landing page to make the most of their paid marketing.
Being a newer player in their industry, we had to think creatively and find a new strategy and funnel to help make their paid acquisition efforts work.
Their CPA was too high to scale, and also was holding them back from their next round of funding.
They needed to slash their CPA by lifting landing page conversions.
We helped Navexa with a range of services to help them create a solid marketing foundation to grow.
We helped them with the following:
- Customer Surveys
- Conversion Audits
- Funnel Design
- Golden Hippo Offer Creation
- Product Marketing Differentiation
- Landing Pages
- Lead Magnets
- And Email Marketing
After deploying our new PX Landing Page and followup funnel we saw instant traction.
The conversion rate was lifted and CAC reduced.
And most importantly they had a dependable followup funnel that converted free-trials into annual subscribers.
Within 5 months we had achieved:
- A 60% reduction in CPA
- A 100% increase in paying users
- A trending growth line for investors
The new offer has also brought new opportunities to scale and also test new channels like native advertising.
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