How We Helped This Property Investment Company Get The Highest Quality Leads In Market To Help Them Scale

One Central Property is an Australian Property Investment company helping first time investors to acquire a property portfolio that outperforms the market.

They had been running paid traffic with Meta Ads with a previous agency, after a $100,000 in ad spend, they were not able to get leads that would convert into deals.

Here’s what Bruno had to say about switching agencies and coming to Persuasion Experience: 

“We initially came to PX to get qualified appointments and booked calls to grow our business.

We had previously worked with a few agencies & freelancers in the past, and even after spending $100k on ads, we didn’t have the right strategy and were attracting poor quality leads.”

“We were already working with another agency, and I wasn't happy with their results or their communication. The fact that PX looks after the ads AND the funnel, constantly improving conversions every month made it a no-brainer for me”

“​​PX came in to help us design a new offer, landing page & ads to stand out… and since launch it’s been a night and day comparison.”

We worked with Bruno and the One Central Property to build out a landing page as a digital appointment setter.  One that would qualify prospects and remove setters from their process.

We helped them with building out an entire new marketing strategy and campaign to perform for Meta Ads and to help them with differentiation. 

We rolled out a number of different activities to get the right strategy: 

• Competitor Canvassing & Research
• Target Market Surveying & Insights Report
• Development Of Messaging & USPs
• Creation Of New Offer 
• New High-Converting Landing Pages
• Email Nurturing Journeys To Automate Appointment Setting
• Sales Enablement Tools To Increase Lead Quality
• Meta Ads Sales Copy & Video Ad Scripts

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Since launch, the campaign has been crushing it - bringing in consistent, predictable and qualified leads that are ready to buy.

Here’s what Bruno had to say about the launch and impact of PX:​

“Our page and offer is now converting at 11%+ and we’re closing high ticket clients from the new PX campaign.  We’re getting leads booked in that are motivated, educated and are excited about what we do which makes a huge difference to closing sales.  Since hiring PX we’ve now got the ability to grow and have brought on extra sales team members to keep up with the demand.”​

Now that they have a consistent, predictable and scalable machine… they can focus on nurturing deals, scaling 

We're looking forward to continuing to improve upon these results over the coming months and expanding their scaling strategy.