Wayflyer

Unlocking Scale With Rapid Channel Testing

How We Helped This Billion Dollar Fintech Unicorn Rapidly Test & Validate New Marketing Channels
Their knowledge on scaling was invaluable.
Stephen Duke
Head of Marketing, Wayflyer

THE SUMMARY

Goals
  1. Find new inbound marketing channels
  2. Test new offers and proven promotions in market
  3. Upgrade team capability and knowledge
Obstacles
  1. Internal capabilities and systems
  2. Hiring challenges in 2022
  3. Blending brand with response
Results
  1. 60% Conversion Rate on new lead magnet asset
  2. Webinar Channel unlocked for producing qualified leads

THE PX UPGRADE

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BEFORE
AFTER
BEFORE

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+ 3 bonus conversion levers to get more leads

How We Helped This Billion Dollar Fintech Unicorn Rapidly Test & Validate New Marketing Channels

Wayfler is a unicorn Fintech company providing finance and cashflow support using revenue based financing for eCommerce brands.

With a fresh billion dollar valuation at the end of 2021.  PX was brought in to help unlock new channels and help with rapid testing to hit their marketing and business goals.

We helped Wayflyer with a range of activities to do just that:

  1. Sales Funnels
  2. Conversion Audits
  3. Email Audits & Email Marketing
  4. Golden Hippo Offer Creation
  5. Webinar Creation & Support
  6. Funnel Design
  7. UX Wireframing
  8. Marketing Strategy & Consulting

We worked on setting up initial strategies and worked with their team in executing them in the market.

We also supported with the optimization of the strategies to hit their lead and revenue goals.

Here is what the Head of Marketing, Stephen Duke had to say about working with the PX team.

"The PX team were awesome, they helped us to test new marketing channels, create new offers and campaigns, set up systems for hyper growth, and unlock capability within the team. Their knowledge on scaling was invaluable."

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+ 3 bonus conversion levers to get more leads